科教旅游接待单位市场化开放促进机制研究——以北京海淀区为例

The Opening and Promoting Mechanism of Marketization of Science and Education Tourism Host Organizations:A Case of Haidian District of Beijing

科教旅游接待单位是现代旅游业中出现的新型业态。通过对国内外科教旅游发展形势与研究现状的分析,界定了科教旅游的概念与特征,分析了我国科教接待单位在当前旅游发展中面临的问题,总结了北京海淀区的科教旅游单位特色化发展经验,提出以政策创新、体制改革、市场激励为手段,推进科教旅游市场化运营的策略与措施。

Science and education tourism host organization is a newly emerging business in modern tourism in China,but the development of it cannot satisfy the increasing market needs. To solve the problem,a case study was conducted in Haidian District of Beijing. Based on the study of the development and the research progress concerned both at home and abroad in the sector,the paper defined the concept and features of science and education tourism,analyzed the problems currently occurring in developing science and education tourism in host organizations and summarized the specific experiences of developing the new type of tourism in Haidian District of Beijing. Finally the study proposed the strategies and measures for boosting marketization of science and education tourism in China with regard to policy innovation,structural reform,and market incentives.