基于文化价值论的秦腔传播形态及传播路径探析

The Dissemination Forms and Route of Qin Opera from the Perspective of Value Theory

秦腔在中国戏曲中有着独特的文化价值,但艺术创新不足,观众老龄化,年轻观众流失严重,剧团经济不景气等,仍反映出当代秦腔文化衰退的现实。通过走访和调研,文章从传播学和文化学的角度,分析了秦腔的文化价值和传播形态,进而对秦腔文化的传播路径给予了思考。秦腔文化是根植于民间的、雅俗共赏的民众文化,应做"精"剧场演出,做"雅"戏曲茶园演出,做"广"自乐班演出,做"活"大众媒体传播,方能守住秦腔的民众土壤。

Qin opera has its unique cultural value in Chinese operas, but is declining owing to the inadequacy of artistic innovation, the aging of audience, the serious loss of young audience, and the troupe economic downturn. By visiting and surveying, this paper analyzes the cultural value and dissemination forms of Qin opera from the perspectives of communication and cultural studies and reflects on the dissemination route of this culture. This opera culture is rooted in the folk, suiting both the refined and popular taste. Qin opera can hold its position by putting on refined shows in theaters, elegant shows in opera houses,and popular shows in local places, and by making live mass media dissemination.