基于对标分析的CNPC国际竞争力研究

A Study on CNPC′s International Competitiveness Based on Benchmarking

石油企业的国际竞争力研究对我国石油行业发展具有重大意义。将对标管理引入CNPC国际竞争力研究中,在国际竞争力评价指标体系建立的基础上,采取AHP和熵权法,分别从主观和客观方面对指标权重进行赋权,采取TOPSIS对各指标及综合实力进行经济评价,并分层对各指标进行分析,通过与大型跨国石油公司的对标分析,量化CNPC的国际竞争力现状。结果表明,CNPC在国际石油市场的综合竞争力属上游水平,但也存在一些薄弱环节:如盈利方式缺乏多样化、国际经营能力低、上下游结构性矛盾突出、缺乏有效的上下游一体化战略等。为此,提出了合理优化一体化战略,加强资产的优化组合;加强产业结构调整,集中发展核心业务;实施资源战略,继续保持发展能力优势;强调技术创新和特色技术的发展;加强国际合作,加快国际化进程等提升CNPC国际竞争力的建议。

The study on oil companies ′ abilities to compete in the international market is significant to the domestic oil industry.By introducing benchmarking in the study on CNPC ′ s international competitiveness,researchers established an international competitiveness assessment system,which uses the AHP and entropy weight methods to determine index weights,both subjectively and objectively.TOPSIS was used to conduct economic evaluation of indices and comprehensive strength.The indices were stratified before being analyzed.CN-PC′s international competitiveness was quantified through benchmarking with large multinational oil companies.The benchmarking shows that CNPC has some ＂weaknesses＂ although it is among the most competitive oil companies in the international oil market.These weak points include the need to diversify its sources of prof-it,weak operating ability in the international market,prominent contradiction between the structures of upstream and downstream businesses and a lack of effective integrated upstream and downstream strategies.This article proposes some suggestions on how to enhance CNPC ′ s ability to compete in the international market,including optimizing integration strategies,strengthening the optimization of asset portfolios,stepping up the adjustment to industry structure,focusing on development of core business,implementing resource strategies,continuing to maintain development advantages,emphasizing on technical innovation and development of unique technologies,deepening international cooperation and quickening the pace of becoming a multinational company.