移动互联网的发展对医院药品消费市场的影响

Affect the Development of Mobile Internet Consumer Market for Hospital Drugs

目的探讨移动互联网的发展对医院药品消费市场的影响。方法根据文献,对我国药品消费市场的现状,移动互联网医药电商的模式、优势、发展瓶颈进行分析。结果我国移动互联网医药电商目前还处于试点阶段,对医院药品消费市场的影响还很小,但发展势头迅猛,前景可期。结论期望国家在政策上进一步支持医药移动电商,开放医院电子处方和医保系统,解禁网上处方药的销售,必将促进整个医药市场的充分竞争,促进医药分开,解决药价虚高,百姓看病贵,以药养医等方面的问题。

Objective To investigate the impact of the development of mobile Internet, the consumer market for hospital drugs.Methods Analyzed according to the literature, the current situation of China＇s pharmaceutical consumer market, mobile Internet medicine electricity supplier model, advantages, the development bottleneck.ResultsChina＇s mobile Internet medicine electricity supplier is stil in the pilot phase, the impact on hospital drug consumption market is stil smal, but the momentum of rapid development, with a bright future.Conclusion Expect countries to further support the pharmaceutical manufacturers in the mobile policy, open hospitals and health care system electronic prescription, online sales of prescription drugs ban, wil promote competition in the overal pharmaceutical market fuly promote medical separation, resolved to hold down prices, the people and expensive, drugs to support medical and other aspects of the problem.