传承“道”文化,打造“根”品牌——河南温县陈氏太极拳品牌战略研究

Inheriting “Tao” Culture and Creating Brand “Root”——Strategy Research on Chen Taijiquan Brand Wen County, Henan

在对温县陈氏太极拳品牌现状进行分析以及品牌资源优势进行梳理的基础上,结合实际,提出陈氏太极拳品牌战略发展建议:要寻找与道家文化传承的结合点,着力打造"根"品牌;要与中原经济区建设相结合,打造相关产业链;要不断提升品牌形象,打造精品工程;要不断创新手段,加强宣传,提高知名度;要大力培养专业人才,打好品牌建设基础。

On the basis of analyzing the present situation of Wen county Chen tai chi chuan brand and combing the advantages of its brand resources, combined with the actual condition, it puts forward Chen tai chi chuan brand strategy development suggestions： finding the combining site with Taoist culture inheritance and striving to create ＂the root＂ brand; combining with the central plains economic zone construction to make relevant industrial chain; enhancing the brand image to make high-quality goods project; innovating means, strengthening the propaganda and raising awareness; cultivating professional talents and building the foundation of brand construction.