基于CI理论的小城镇形象策略研究

Research on the City Image Strategy Based on CI Theory

城镇是人类社会发展历程中高度文明的标志，它代表着人类征服自然、改造自然、最大限度地满足人的需要的文明程度，关于城镇建设的发展与研究，它已充斥各个领域，比较成熟和完善。而对于相对比较分散、规模小、底子薄、文明程度不高的小城镇建设，各类学科的研究还相对薄弱。小城镇建设是一项涉及面广、政策性强的系统工程，深入研究其规划与建设的相关政策、建设模式、运行规律等科学的理论与方法，运用CI理论解决小城镇建设与规划过程中存在的问题，对保证小城镇建设的形象建设与健康发展、促进社会主义新农村建设、实现我国农村现代化，具有重要的现实意义。

City is the symbol of the course of development of human society in a high degree of civilization, it represents the maximum to meet the needs of the degree of civilization of human conquest of nature, transform nature, development, and Study on the city construction, it has flooded fields, mature and perfect. As for the construction of small cities and towns are relatively scattered, small scale, weak economic foundation, the low level of civilization, the various disciplines is relatively weak. The construction of small towns is a wide, strong policy system engineering theory and methods, in-depth study of the related policy, planning and construction of the construction mode, operating rules and other scientific, using CI theory to solve the existence and construction of small town planning process, to ensure the reasonable layout of the construction of small towns and health development, promote the building of new socialist countryside, the realization of China＇s rural modernization, has important practical significance.