高校体育赛事赞助资源的开发模式研究——以安徽省为例

Research on the Development Mode of Sports Sponsorship Resources in Colleges and Universities——A case study of Anhui Province

通过文献资料法、访谈法、逻辑分析法等研究方法,结合安徽省高校体育赛事赞助的现状,对高校体育赛事赞助资源的开发模式进行了研究,并以学校为主体,对高校体育赛事进行了分类。研究认为,开发模式主要有体育赛事资金筹措委员会、体育中介机构、高校体育赛事基金会、单项校企合作;学校承办的大型体育赛事可采用体育赛事资金筹措委员会或体育中介机构模式开发赛事赞助,而校外体育赛事、校内赛事、校际体育赛事应选择高校体育赛事基金会、单项校企合作开发模式。

By the research methods of literature,interview,logical analysis,combining with the current situation of Anhui province university sports event sponsorship,has conducted the research to the university sports sponsorship resources development mode,and to the school as the main body,the university sports events are classified. Research thinks,development mode mainly include sports fund raising Committee,sports agency,university sports foundation,individual enterprises; large scale sports events hosted by the school sports fund raising committee or the sports agency model development event sponsorship,and off campus sports events,school events,intercollegiate sports events should choose universities sports foundation,single school enterprise cooperation development mode.