企业电子商务采纳的影响机制研究——以企业信息技术中介效应为例

Influence mechanism of enterprise's adoption of e-commerce: an empirical research of informatim technology's mediating effect

现有电子商务研究中缺乏中国情景下的企业电子商务采纳研究,缺乏实证分析,尤其缺乏对企业电子商务采纳影响机制的研究.基于对中国企业的问卷调查,再利用SPSS 19.0以及AMOS 18.0统计分析软件,构建了一个结构方程模型,探讨了企业电子商务采纳中信息技术的中介效应.实证研究结果表明:(1)企业间的竞争、消费者、信息技术是影响企业电子商务采纳的因素;(2)信息技术在企业间的竞争与企业电子商务采纳的关系中发挥部分中介效应,也在消费者与企业电子商务采纳的关系中发挥部分中介效应.最后提出了对策性建议和研究展望.

In the present research on electronic commerce,the research of e-commerce adoption in China context is insufficient,lacking the empirical analysis,especially the analysis on adoption influence mechanism of enterprise＇s e-commerce. Based on the questionnaire survey of some China enterprises,we use the statistical analysis software Spss 19. 0 and Amos 18. 0 to construct a structure model and examine the meditating effect of information technology in enterprise＇s e-commerce. The empirical results show that 1）the competition among different enterprises,the consumer,and information technology are the factors that influence enterprise e-commerce adoption; and 2） the information technology plays a partial role of mediating effect in both the relationship between enterprises competition and the enterprise＇s e-commerce adoption,and the relationship between consumers and the enterprise＇s e-commerce adoption. Finally,we put forward some suggestions and research expectations.