基于SWOT分析法的公安机关媒体沟通策略

Strategies of Communication based on the SWOT Analysis between Public Security Organs and the Media

警察公共关系建设是公安机关树立科学发展观、转变职能的必然要求,是现代警务工作适应社会发展的需要。经济社会转型期的出现、新媒体环境的形成以及警察公共关系理论的发展,使公安机关与媒体倾向于建立一种新型的关系,即公共关系学意义上的沟通关系。公安机关由于受传统观念和体制的束缚,在与媒体进行沟通的过程中,还存在着诸多障碍。运用SWOT分析方法,可以发现公安机关与媒体沟通关系中的内部优势和劣势、外部机遇及挑战,从而为双方构建良性的互动关系提供行之有效的策略和方法。

The construction of the police public relations is the inevitable requirement of the public security bureau to establish the Scientific Outlook of Development and the need of modern policing work to meet the demand of social development.The emergence of economic and social transformation,the formation of the new media environment as well as the development of the theory of the police public relations cause public security organs to establish a new relationship with the media in the sense of public relations.Due to the limitation of traditional ideas and system,there still exist many obstacles in the process of communication with the media by the public security organs.The application of the SWOT analysis can make us find out the internal strengths,weaknesses and external opportunities as well as challenges of communication relations between public security organs and the media so as to build a virtuous interaction between the two sides to provide effective strategies and methods.