警务微博的功能演进与发展战略

Functional Evolution and Development Strategy of the Police Micro-blog

作为中国政务微博中的支柱性力量,警务微博主要发挥着警务信息公开、舆论引导、警务办公平台三种功能。虽然警务微博兴起时间不长,但从诞生至今,警务微博走过了试验起步、整合发展和创新服务三个阶段,其功能也逐渐深化拓展。根据活跃度、传播力和引导力的不同,警务微博应选择恰当的结构战略和功能战略。警务微博的发展对于公安机关在新时期密切联系群众及创新社会管理,具有积极意义。

As a pillar of Chinese government forces in the micro-blog, the police micro-blog has three functions, namely police information publicity, public opinion guidance and police official business platform. Although the appearance of the police micro-blog is not long, but from its birth until now, the police micro-blog has passed three stages, that is, the stage of experiment, the stage of integration and the stage of service and innovation. At the same time, its functions are gradually deepened and expanded. According to the differences in activity, communication and guiding force, the police micro-blog should choose different structural strategies and functional strategies. The development of the police micro-blog has an important positive significance for the public security organs to keep close ties with the masses and innovating social management.