触动消费者心扉的广告设计研究

A Research of the Advertising Design Touching the Consumers

作为商家对外宣传的重要利剑之一的广告,如何能够打动、俘获消费者的"芳心",并使其产生购买行为,是取得商业成功的关键因素.本论文围绕广告设计中影响消费者心理的因素展开研究,说明广告设计内容只有满足消费者的心理诉求,才能创作出更具有实效性的广告作品。

How the advertising,as one of the important swords businesses＇ external publicity,can move,capture the consumer＇s ＂ heart＂ and make them purchase is the key factor to achieve commercial success. This paper carries out research around Influencing factors of consumer psychology in advertisement design,illustrates that it can create a more effective advertising works only under the condition that the design content meets the psychological demands of consumers.