跨文化视野下的北京文化国际推广——在京留学生的北京文化认同调查

International Popularization of Beijing Culture in Cross- Cultural Perspective

加强北京文化的国际推广是实施北京建设文化中心和国际交往中心发展战略的重要环节,也是促进北京城市文化建设、提高城市国际化水平的关键步骤。留学生是在京外国人中的一个重要群体,对提升北京文化的国际影响力具有独特作用。他们以跨文化的视角对北京文化做出评价,为北京文化的国际推广提供了重要的参照。本文采用问卷调查和访谈相结合的形式,在留学生集中的北京7所高校展开调研。在掌握大量第一手数据的基础上,通过分析在京留学生对北京文化的认同情况,反思北京文化国际推广的经验与不足,并提出相应的建议。

Because of the developing strategy to being a cultural center and international exchange center,International popularization of Beijing culture is an important task for Beijing city.International students are an important foreigners group in Beijing for improving Beijing's international influence.They evaluated Beijing culture in their crosscultural perception which provides an important reference.Based on questionnaires and interview the international students at 7 universities in Beijing,this paper analysis Beijing's cultural identity of the foreign students,reflect the degree of Beijing culture international popularization,and make some appropriate recommendations for Beijing city.