服装面料感性意象的评价与分析

Evaluation and analysis of perceptual images of clothing fabrics

面料是服装设计的物质基础,除具有基本的使用功能外,还具有特有的意象与情感。消费者日益增长的审美情趣和个性化消费要求面料设计时应注重消费者的审美感受与心理体验。针对服装面料设计如何满足消费者的情感需求问题,运用感性工学原理,以女大学生为例,开展基于该群体感性意象的服装面料审美评价研究。通过抽样调查与数据统计,建立女大学生群体对面料评价的感性意象空间;通过定量分析确定该群体对服装面料的评价要素集群、核心评价词汇及感性评价要素中最具代表性的面料特征,为设计符合消费者心理期待的面料产品提供参考。

Fabric is the material basis of clothing design. Besides basic use functions,it also have the unique image and emotion. With growing aesthetic taste and individuality of consumption,fabric design is required to address its aesthetic feeling and psychology of consumer experience. In order to meet the emotional demands of consumers for fabric design,Kansei engineering theory is used to study the aesthetic evaluation of fabric based on perceptual image of female college students. Spatial perceptual image of fabric in female college students minds has been established. Evaluation factors of fabric and core vocabulary of evaluation cluster are found through quantitative analysis,providing guidance for designing satisfactory fabrics.