浅谈演讲听众心理的认识与把握

On the Understanding and Mastery of Audience' s Psychology

演讲者发表演讲,就是要说服、鼓动和影响听众,要达到这一目的,首先要了解听众心理。本文试从定势选择、审视评价、从众应和三方面分析了听众心理,并探讨了如何顺应以上心理特点,提高演讲的针对性、实效性、感染力。

A speaker delivers a speech to persuade, stimulate and influence the audience. For this purpose, he should understand his audience s psychology. In the thesis, audience s psychology is analysed from the aspects of orientation choice, examination appraisal and following - others reaction. It is also discussed how to adapt the speech to the above psychological characteristics so as to improve the actual effect and make the point clearer and the speech more touching.