舆情突发事件演化探析——基于意见领袖引导作用视角

Research on Public Opinion Emergencies Evolution:Based on the Perspective of Opinion Leaders Guiding Role

文章从意见领袖引导作用视角设计研究方案,建立模型分析意见领袖的意见交互机制,从该角度提出了一种舆情事件的演化分析方法,并通过仿真实验验证了此方法的合理性和有效性,验证结果说明本文提出的方法能够有效地预测舆情事件发展趋势。最后对本文的内容进行总结,指出研究的不足之处和今后的研究重点。

This article designs research programs and establishes an opinions interaction model from the perspective of the role of network opinion leaders, and it presented a new method to analyze the evolution of events whose rationality and validity was verified by simulation results. Experimental results show that the proposed method can effectively predict the trends of public opinion event. Finally, this paper gives a brief summary, and points out the inadequacies in this study and the future research priorities.