竞争情报背景下社会化媒体的价值识别与实现

Studies in Social Media Value Identification and Implementation under the Background of Competitive Intelligence

文章首先对竞争情报背景下社会化媒体的价值进行了识别,包括为识别和收集信息提供更多机会和更灵活方便的工具、营造协作式信息提炼环境和促进员工共享竞争知识等,然后从企业和员工对社会化媒体及其使用的感知和态度、企业文化等角度分析了影响这些价值实现的因素,最后从企业文化、组织结构、员工激励等方面提出相关建议。

This paper firstly identifies the value of social media in the context of competitive intelligence such as of- fering more opportunities and more flexible and convenient tools for competitive intelligence to identify and collect information, creating an collaborative environment for competitive intelligence to refine information, promoting competitive intelligence to share employee＇ s competitive knowledge and so on. Then it analyzes the influencing factors which are likely to affect the re- alization of those values from the perspectives of enterprises＇ and employees＇ perception and attitudes to social media and its usage as well as enterprise culture. Based on these, it makes some suggestions from aspects of enterprise culture, organiza- tional structure and employee motivation.