我国企业海外扩张目标区域选择研究

Studying on Target Area Selection in Overseas Expansion of Chinese Enterprises

在当今世界经济格局中,不同区域间存在着政治经济环境、法律制度、金融环境、文化习俗等方面的差异,区域选择的结果将直接影响到企业海外扩张的成败。本文首先对我国企业海外扩张的区域选择现状进行分析,在此基础上总结出我国企业进行海外扩张区域选择中面临的主要问题并提出具体的应对策略,并从扩张动机和产业结构两方面提出具体的区域选择建议。

In today＇s economic pattern of the world, there are differences between different regions of the political and e- conomic environment, financial environment, legal system, culture and customs, target areas selected results will directly affect the success or failure of the overseas expansion of enterprises. The article first focused on the analyzing of the present situation of location choice of the overseas expansion of Chinese enterprises, and on the basis of summing up the main problems which the Chinese enterprises are facing in overseas expansion of regional selection and puts forward some concrete strategies. At the end of the article, the specific proposals have been put forward for the target selection from two aspects of expansion motivation and industrial structure.