新媒体环境下高校德育面临的挑战与应对策略

Challenges and Strategies that the University Moral Education Facing in the New Media Environment

高校德育正面临着新媒体的挑战,大学生作为新媒体受众的主流群体之一,他们的价值观念、思想观念、道德观念也正在发生着一些变化。高校要在大学生德育中继续发挥主导作用,必须要科学分析新媒体环境下出现的问题,充分利用新媒体的特性,让新媒体为大学德育服务,为学生成长服务。以转变德育理念、加强师资建设、开拓新媒体阵地、强化主体意识来推进高校德育工作的发展创新。

Nowadays,The university moral education is facing the challenges of new media. college students,as one of the mainstreams of new media subjects,their values,ideology and moral conception are also undergoing some changes. To continue to play a leading role in college students＇ moral education in higher vocational colleges,we should have scientific analysis on the problems in the new media environment and make full use of the characteristics of new media to make the new media serve the university moral education as well as the students＇ growth. We should promote the innovation in the development of the university moral education work by transforming the moral education concept,strengthening the construction of teachers,developing new media positions and strengthening subject consciousness.