新媒体语境下非物质文化遗产的传承与保护

Inheritance and Protection of Intangible Cultural Heritage in the Context of New Media

通过对非物质文化遗产进行界定,阐述了非物质文化遗产的传统媒介传承与保护方法,进一步论述了新媒体技术对其传承所带来的正面影响,进而探讨了在多种新媒体媒介的形势下非物质文化遗产数字化的保护方法、保护功能和传承模式,最终达到非物质文化遗产保护传承、文化产业和先进技术的协调发展。

By making a definition of the intangible cultural heritage of traditional media, this paper expounds the inheritance and protection of intangible cultural heritage and discusses the positive effect for transmission that brought by new media technology. Finally it discusses protection method, protection function and inheritance patterns for digitization of intangible cultural heritage in the context of various new media in order to ultimately achieve the goal of the coordinated development among the protection and inheritance of intangible cultural heritage, cultural industries and advanced technology.