摘要
介绍了中国煤炭企业实施国际化战略过程中,需要采取渐进式进入、多样化合作、属地化管理、借力发展、时机选择、资本运作、公关方法、文化融合等具体操作策略,为中国煤炭企业"走出去"策略选择提供参考。
In an internationalized strategy process, the paper introduced that China coal enterprises should have a gradual entry, diversified cooperation, localized management, development with other's assistance, timing selection, capital operation, public relations method, cultural integration and other certain operation strategy in order to provide references to select a "Going Global" strategy for China coal enterprises.
出处
《煤炭经济研究》
2015年第2期6-13,共8页
Coal Economic Research
关键词
国际化战略
操作策略
煤炭企业
international strategy
coal enterprise
operation strategy