频道互动系统的设计与实现——以深圳广电集团(新闻频率)为例

Design and Implementation of Channel Interaction System

随着网络技术与通信技术的迅猛发展,广播电视业面临着新兴媒体的巨大挑战,应用新技术提升广电行业的核心竞争力已成为主流共识。频道互动系统实现了支持播出方对频道的快速改版、后台监控与插播等集中式的控制和多样化的营销要求,支持电视观众通过交互机顶盒等终端设备在电视上参与互动操作以及享受个性化服务。本文通过对深圳广电集团(新闻频率)频道互动系统的设计与实现,提出了频道互动系统的具体设计方案,主要介绍了该系统的功能需求、核心表结构设计、工作流流程节点的设计以及各个模块的实现方法。

With the rapid development of network technology and communication technology, radio and television industry is facing enormous challenges of new media, the application of new technologies to enhance the core competitiveness of the broadcasting industry has become the mainstream consensus.Channel interactive system to achieve the support of other fast revision broadcast side, background monitoring and insertion channels centralized control and diverse marketing requirements, supported by interactive television viewers to participate in interactive set-top boxes and other devices operating in the TV and enjoy personalized services.In this paper, the design and implementation of the Shenzhen Media Group（News frequency） channel interactive system, put forward specific channel interactive system design, introduces the functional requirements, the core of the table structure design, workflow process node design of the system as well as various implementation of the module.