浅析标识管理对大学校园文化建设的促进作用——以北京大学为例

An Analysis of Promoting Effect of Identity Management to University Campus Culture Construction

校园文化建设对高校育人和建设发展具有重要意义。大学标识从校园文化中孕育而来,又通过标识管理对校园文化建设产生影响,具有塑造和传播大学形象、阐释和弘扬大学精神、凝聚师生校友共同情感、促进大学生德育和美育等作用。高校可以从制定和贯彻视觉形象识别系统、规范大学标识物制作、重视大学纪念品开发等方面加强标识管理,促进校园文化建设。

Campus culture construction has an important significance to education and development of universities. University identity is abstracted from campus culture,meanwhile has an impact on the construction of campus culture. Identity can shape and spread the image of the university,interpret and carry forward the spirit of the university,crystallize common emotion of teachers,students and alumni,and promote college moral education and aesthetic education. Universities can take some measures,such as formulating and implementing Visual Identity System,standardizing identity facilities,improving university souvenirs,to enhance identity management and promote campus culture construction.