摘要
我国的社会主义市场经济发展日渐规范,各行各业逐渐进入规范化运作轨道,高校作为我国社会的有机组成部分,发生危机的几率越来越高,如学生意外伤害、自杀、管理冲突等,时有发生。在信息社会的今天,媒体的监督职能也越发突显,高校所面临的危机事件被广泛传播的可能性日益加大,所带来的冲击力愈发增强,高校应当对危机公关进行充分的认识和全面的把握,避免产生更为严重的后果。
The development of the socialist market economy has been becoming standardization in our nation,all walks of life are increasingly in the orbit of the standardization. Colleges and universities as an organic part of our society,the crisis in them has been increasingly at high risk,for example： the students are accidently injured; students commits suicide; management emergency problems,and so on,are frequently happened. In the information society,the function of medias supervision has been strengthened,which transmits the events of the colleges and universities more possible,this kind crisis which impact on the colleges and universities is becoming more uncontrolled. So the colleges and universities have to figure out this kind crisis completely and try their best to avoid more serious consequences.
基金
广东食品药品职业学院院级科研项目资助(项目编号:2011YR001)
关键词
危机公关
预防机制
管理
public relation
prevention mechanism
management
