高校网站推广与SEO技术的融合

On the Integration of University Website Promotion and SEO

随着互联网技术的高速发展,信息量的飞速增长,搜索引擎得到越来越广泛的应用.使用搜索引擎寻找信息已经成为人们获取信息最主要、最快捷的途径,常用的搜索引擎营销方式包括关键字广告、竞价排名及搜索引擎优化(SEO).针对SEO技术在网络营销中的作用日渐显现的事实,给出高校网站使用SEO技术有效实现网站推广的策略与网站优化的方式.

With the rapid development of the Internet technology and growth of information,search engines have been widely used and become a major and convenient way for people to look for information.The commonly used ways of promotion through search engines include keywords advertising,bidding ranking and search engine optimization（SEO）.Based on the fact that SEO plays a more and more important role in the website promotion,this paper points out some strategies and methods of effective website promotion of university websites by means of SEO.