民国时期旅渝者的重庆旅游意象研究

A Research on Tourism Image of Travelers to Chongqing in the Period of Republic of China

民国时期的重庆,在20世纪30年代之前,基本处于国人视角的边缘位置,被外界视为蛮荒之地。30年代后的重庆逐渐进入大众视野,作为抗战陪都,大批川外人士入驻重庆,重庆一时成为国人舆论核心。根据民国时期来渝旅行的游记和文人笔记小说资料,窥视当时来渝旅行者对重庆的旅游意象和地域评价,发现旅客对重庆意象要素不断丰满全面,由负面认知逐渐向积极正面转变。因时代赋予的"民族复兴根据地"使得民国时期的重庆旅游意象具有激昂的民族情感。

Before 1930 s in the period of Republic of China, Chongqing was not within the attention of the world and considered a savage place to the outside. However, since from 1930 s, many people from other provinces settled in Chongqing for it became the capital during Anti-Japanese War, which made Chongqing enter into the eye of people and was the center of attention. This paper takes the travel notes and literary sketches of men of letters as the data to learn about travelers＇ image and the opinions of Chongqing. The result is that Chongqing impressed people with a better image and the negative opinions turned to positive ones. With the label of ＂Base of National Rejuvenation＂ endowed by the times, the image of Chongqing in the travelers＇ eyes assumed a passionate national motion