企业横向竞争对供应链整体绩效影响

Impact of Horizontal Competition on Supply Chain Performance

以多级供应链系统为对象,研究供应链内部成员企业之间的横向竞争对供应链整体运营绩效的影响。鉴于所研究问题的复杂特性,通过建立研究对象的多智能体模型,采用计算机仿真方法获取供应链的运营绩效指标值。研究结果表明供应链内部成员企业之间的横向竞争能够提高供应链系统的整体运营绩效。但是,对于竞争中处于弱势的企业而言,竞争会降低其收益。因此,可以通过收益共享等机制来实现供应链协调。

In this paper, a multi-agent based simulation framework is proposed to model a multi-echelon supply chain system, in which two heterogeneous distributors compete for retailers＇ orders.Impact of horizontal competition on the supply chain performance is analyzed under different competition strategies, and further quantified by multi-agent simulation approach.Results show that the horizontal competition behavior between two distributors can im-prove the performance of the whole supply chain system, which, however, reduces the performance of the weaker player in the competition.In this situation, profit-sharing strategy should be utilized to achieve supply chain coordi-nation.