市场营销专业校外实训基地建设与管理——以宁波教育学院为例

Research on the Construction and Management of Marketing Major 's Off-campus Training Base-a case study of Ningbo Institute of Education

校外实训是高等职业院校实践教学的重要环节,有利于提高学生的实践能力,宁波教育学院市场营销专业的校外实训基地处于发展阶段,其建设仍存在一些问题。校外实训基地的建设对专业发展意义重大,针对宁波教育学院具体情况,文中提出了市场营销专业校外实训基地的管理对策及建设过程中应注意的问题。

The off-campus training base is an impbrtant link in the practice of higher occupation colleges and universities teaching, which enables student to improve ability practice. The marketing major＇ s training base in our institute is still in the stage of development. There are some problems in the process of construction. The construction of the base is of great significance for the professional ＇development. According ,to the specific situation of our institute, this paper provides the management measures points out some problems in the construction of off-campus training base.