基于生态位理论的企业竞争策略研究

On Enterprise Competition Strategy Based on Ecological Niche

生态位理论是生态学的基础理论之一,近年来逐渐运用到企业问题的研究当中,成为国内外学术界研究的热点。通过生态位视角研究企业之间的竞争问题,研究结果表明企业间竞争的实质是由于生态位发生部分重叠或完全重叠,同时从企业生态位宽度和重叠度两方面对企业竞争者进行识别,提出协同进化的生态位补充、合作共生的生态位协调、错位竞争的生态位分离和资源整合的生态位优化的企业竞争策略。

Niche theory, one of the basic ecology theories, has gradually applied to the study of the enterprise issue and become research focus at home and abroad. The article studies the competition in enterprises from the perspective of niche, the research shows that the essence of competition in enterprises is coming from niche overlap partially or completely, then identifies the enterprise competitors from the niche breadth and overlap degree, and finally proposes relevant enterprise competition strategy, including niche supplement of cooperative evolution, niche coordination of coexistence,niche separation of dislocation competition and enterprise niche optimization of resource integration.