体育产业与旅游业融合度测算研究

Measurement on Amalgamation Degree Between Sports Industry and Tourism Industry

采用灰色关联分析法,对我国体育产业与旅游业的融合度进行了测算。结果表明:宏观上,我国体育产业与旅游业的融合度较低,最大原因在于体育产业发展较旅游业落后,双方不是处在一个均等的对话地位上,所以体育产业付出更多资源,旅游业存在搭便车现象;微观上,体育产业与旅游景区、交通、饭店的融合度要高于旅行社,但总体来说融合度都不太高;反过来,旅游业与体育服务业、体育用品业、体育场馆建筑的融合度较均衡且也不高。

Based on grey correlation analysis method, this paper measure the degree of amalgamation between sports industry and tourism industry. The result indicates that the integration degree of sports industry and tourism industry is low at the macro level, for the development of sports industry lag behind the tourism industry and the two industries are not in an equal position. The sports industry has costed more resources and the tourism industry gets free riders. At the micro level, the amalgamation of sports industry with tourist attraction, transportation, hotel is better than that of travel agency, but overall the degree of amalgamation is not too high. Conversely, the integration degree of tourism industry with sports service, sorts goods and stadiums is also not high.