基于电子商务的童装设计趋势

Developing Trend of Children's Wear Design under E-commerce Mode

电子商务的出现与快速发展极大地改变了生活方式,使童装行业在设计理念、推广模式、消费者概念和行为分析等方面都发生了变化。文章从电子商务童装设计的现状入手,分析统计电子商务模式下童装设计的要素,探讨基于电子商务形式下的童装设计实现策略,并展望其发展前景。

The emergence and rapid development of e-commerce have brought great changes not only to people＇s lifestyle but also to the children＇s wear industry in terms of designing concept, marketing mode and analysis of consumers＂ attitudes and behaviors, etc. Based on the current situation of e-commerce-oriented children＇s wear design, this article analyzed the design elements of children＇s weal＂ under e-commerce environment, discussed the strategy for realizing children＇s wear design under e-commerce mode and anticipated its future prospects.