摘要
男装品牌研发竞争力的认知与管理是品牌实力强化运作中的关键。男装品牌研发竞争力的内容包括:研发投入、研发人才与研发形象、研发模式、研发待遇与政策等,其评价指标体系的认知及其构建是研究和讨论的重点。该系列研究成果将促使男装企业提升品牌认知水平和发展管理意识,更加理解品牌研发运作和竞争力管理的重要性,最终全面理解并重视应用研发竞争力的提升途径和方式方法。
The recognition and management of R＆D competitiveness is the key for men＇s wear brands to strengthen their competence. The R＆D competitiveness of a men＇s wear brand includes investment in R＆D, R＆D team, R＆D image, R＆D mode. favorable treatments and policies for R＆D, etc. The achievements of such study will help men＇s wear producers improve brand recognition, develop management skill, get better ＂knowledge of the importance of R＆D operation and competitiveness management, and hence comprehensively understand and attach importance to the ways and methods for improving R＆D competitiveness.
出处
《纺织导报》
CAS
北大核心
2015年第3期86-88,共3页
China Textile Leader
基金
河南省教育厅人文社会科学研究项目<"大服装业"视域下河南男装品牌研发竞争力研究>(2014-gh-221)
关键词
男装
品牌研发竞争力
评价指标体系
构建与应用
men＇s wear
R＆D competitiveness of brand
evaluation index system
construction andapplication
