摘要
我国女性传统婚服目前还不足以满足广大消费者需求,虽女性传统婚服有其发展潜力,但却也面临来自西式婚礼文化与婚服的冲击和影响。调研表明,我国女性传统婚服依然有其较大的发展空间,其未来发展应基于多样化、精细化与个性化3个方向,并在遵循自身特点的前提下寻求创新式发展。
Traditional Chinese female wedding dresses can no longer meet the needs of consumers. Although they still have the potential for further development, they face great challenges from western wedding culture and dress. Market research shows that traditional Chinese female wedding dresses still have greal development potential, and their future development should be oriented to diversification, sophistication and personalization and seek for innovative development mode on the premise of adhering to own characteristics.
出处
《纺织导报》
CAS
北大核心
2015年第3期89-90,共2页
China Textile Leader
基金
北京服装学院优秀人才选拔与培养计划(PTTBIFT-XZ-002)
关键词
女性传统婚服
消费者
市场
traditional female wedding dress
consumer： market
