包装图文的精准化设计方法研究

Packaging Precision Design Method with Graphics and Text

目的更准确地把握包装设计中的感性信息,提高包装设计的针对性与产品定位的精准性,降低能耗,促进我国包装工业的发展。方法通过分析感性工学的概念与内涵,采取感性工学中语意差异分析与阶层类别分析等情感量化的方法进行实验,并以手机包装为例,应用精准化设计的方法,精确得出图文的种类及其组合方式。结论精准化设计方法是建立在消费者共同认知的基础上的一种实用技术,据此设计出来的包装可得到消费者的普遍认可,在包装工业的发展和产品市场的推广方面将发挥巨大的作用。

In order to grasp the perceptual information in packaging design more accurately, the pertinence of packaging design and the accuracy of product positioning is enhanced to reduce the consumption of energy, promote the development of China＇s packaging industry. Through the analysis of the concept and connotation of kansei engineering clearly, the emotion qualification methods of semantic differential analysis and class category analysis in kansei engineering are tested. Taking the mobile packaging as an example, the methods of precision design is applied to obtain the graphics category and their combinations accurately. The methods of precision design are the practical technology, which is based on the common cognition of consumers. This packaging design can obtain the acceptance of a large number of consumers, and will play a great role in the development of the packaging industry and market promotion.