高校学生网民参与网络舆情传播活动的七维度研究

Netizens of College Students in Spreading Internet Public Opinions:Research on Seven-dimensional Model

高校学生网民兼具网络舆情的信息源、传播者和受众等多重角色,在网络舆情传播活动中扮演着重要角色。本研究构建了研究高校学生网民参与网络舆情传播活动的七维度模型,并通过调查,初步揭示高校学生参与网络舆情传播活动过程中的主体特征、舆情内容、传播渠道、传播结果、传播心理、基本态度以及监管诉求。基于此提出了更好地优化与管理高校学生网民参与网络舆情传播活动的对策和建议。

Netizens of college students are playing multiple roles in spreading Internet public opinions. They act as information sources, communicators as well as audiences, etc. This research constructs a seven-dimensional model to describe how netizens of college students participate the public sentiment spreading. The survey reveals the communication contents, channels, outcomes, as well as the characteristics, psychologies, altitudes and desires of the participants in the spreading course. Based on this tackle with current situations. survey, the researchers come up with some advices to