高校图书馆营销推广的保障机制

The Safeguard Mechanism of University Library Marketing Promotion

高校图书馆的营销推广可分为活动推广、媒体推广、服务推广和环境推广,其中的关键要素是馆员、读者、互动。为保障营销推广顺利实现,高校图书馆必须与时俱进地更新理念、建设专门的推广团队、营造良好的公共关系、广泛运用新技术。

Marketing of university library can be divided into activity promotion, media promotion, service and environment promotion. The key elements are librarians,readers and interactive. University library must keep up with the times, namely, to update the concept, construction the team of marketing, create good public relations, used new technology widely.