三坊七巷核心文化符号——名人文化的旅游表达

Three Alleys and Seven Lanes of Core Cultural Symbol——Symbols-expression of Celebrity Culture Tourism

三坊七巷历史文化主要包括建筑文化、民俗文化和名人文化,名人文化是三坊七巷的核心文化符号,具有核心吸引力和竞争力,应成为三坊七巷旅游开发的重点。当前三坊七巷对名人文化的旅游开发不够到位,应在情景化、体验化、高科技化、时代化等原则指导下,以林则徐为品牌,通过品牌战略、形象战略、价格战略,更好地开发名人旅游资源,传播名人文化,并产生相应的经济效益。

Three Alleys and seven lanes of historical culture mainly includes architectural culture,folk culture and celebrity culture,celebrity culture is the core of cultural symbols with the core competitiveness and attractiveness,should become the three alleys and Seven Lanes tourism development focus. The current three alleys and seven lanes is not in place,with celebrity culture tourism development should be contextualized,experience,high-tech,age under the guidance of the principles,such as brand by Lin zexu,through the brand strategy,image strategy,price strategy,to better develop the celebrity tourism resources,the dissemination of celebrity culture,and produces the corresponding economic benefit.