摘要
采用文献资料法、数理统计法、逻辑分析法等,对2013年四个系列的国际重大网球赛事赞助商的行业分布、赞助商频度、赞助商地域分布等进行分析,得出2013年国际重大赛事赞助商的基本特点,为我国网球赛事今后的发展以及市场开发提供参考。
By using the methods of literature,mathematical statistics and logic analysis etc.,sponsors for the four series of games in 2013 are analyzed with their industry distribution,sponsor frequency and regional distribution of sponsors so as to obtain the basic features of major international tennis sponsors in the international major events in 2013 and to provide reference for the future development of Chinese tennis tournament and market development.
出处
《辽宁体育科技》
2015年第1期13-15,共3页
Liaoning Sport Science and Technology
基金
上海市高校大文科研究生创新项目(项目编号:XSXR2013017)
关键词
国际重大网球赛事
赞助商
特征
significant international tennis tournament
sponsors
characteristics
