设计产品价格体系的当下解构

Contemporary deconstruction of the Design of product price system

设计产品价格向来朴朔迷离、变化多端,这是非常合理和正常的,是艺术价值在今天遭遇裂变的自然反映。核心价值创造理性消费,附加价值创造随机消费。设计产品价格可以分成理想价格、虚高价格和不足价格。理想价格由理性消费生成,虚高价格和不足价格皆由随机消费促成。而文化和商业机制的博弈是设计产品价格体系形成的内在逻辑。

The design of the product price has always＇been whirling,be the most changeful,this is very reasonable and normal,is the artistic value of encounter fission naturally reflected in today. The core value creation to rational consumption, random consumption value. Product design can be divided into ideal price,high prices and lack of price. The ideal price generated by the rational consumption,high prices and shortages are caused by random consumption price. But the game culture and commercial mechanism is the inherent logic of form design of product price system.