海峡两岸体育交流的发展历程和思考

Development History and Reflection on Sports Communication across the Taiwan Strait

采用文献资料法,回顾海峡两岸体育交流从初始阶段的艰难起步、单向主导到双向互动,再到多层次、多渠道、全方位的发展进程,分析了不同时期两岸体育交流的内容和特点,针对交流中存在的一些现实问题,提出建议。

Using the method of literature consultation, this paper looks back on the history of sports communication across the Taiwan Strait. It began with a difficult start, from unilaterally dominated at first, to bilateral interaction, and then to multi--layer, multi--channel, all sports communication across the Taiwan Strait quesuons. around communication. It analyses the contents and characteristics of in different periods and makes some suggestions aiming at existing