大学生旅游动机研究——以武汉市大学生为例

A Study on College Students' Motivation for Touring

以武汉市大学生的出游动机为研究对象,展开问卷调查并得出相关结论,认为:在大学生的旅游动机中,审美、愉悦与情感性动机占据了主要部分;大学生的旅游动机趋于理性;盲目性、冲动性出游者分化较大;求知、实践性的旅游动机并未凸显。在此基础上提出大学生旅游产品的开发三点建议:加大审美愉悦型旅游产品开发;拓宽旅游线路宣传渠道;加强旅行社产促销力度。

The paper sets out to examine the tourist motivation of college students in Wuhan. The questionnaires are designed and survey is conducted. The results show that the pursuit of aesthetic, sense of delight and emotional sat- isfaction constitute the main motivations; college students tend to be more rational; blind and impulse tourists have sig- nificantly decreased; the motivation for knowledge and experiencing are not prominent. Thus, the paper suggests in- creasing tourism itineraries offering visual enjoyment, broadening promotional channel and improving marketing strate- Lw.