武汉市居民对新疆博州旅游需求的调查与分析

Study on Wuhan Citizen's Tourism Demand for Bozhou, Xinjiang Province

新疆博州旅游资源丰富,当地旅游业发展势头强劲,通过对湖北居民的新疆博州旅游意向性调查分析,提出相关建议和意见,可以促进博州旅游功能不断完善和旅游业服务水准自我提高,使博州旅游企事业单位和政府部门能够针对湖北地区有的放矢的展开旅游宣传和推广,使湖北地区成为博州旅游重要的客源地;并为博州发展其他区域客源地提供借鉴、参考。

Bozhou, Xinjiang is abundant in tourism resources and the tourism has developed rapidly in recent years. In this research, we conduct a survey on the preference of Wuhan citizens for touring in Bozhou. The data is an- alyzed and suggestions are made for the development of tourist source market. The paper urges the local government of Bozhou to improve tourism function and its service quality and launch promotional program targeting at tourist from Wuhan, making Wuhan an important tourist source market.