基于校企协同育人模式的《网络营销》课程教学探讨

The Research on School-Enterprise Collaborative Practice Teaching Mode of "Internet Marketing" Course

根据电子商务人才需求与人才培养中的错位现象及当前职业教育的政治背景,分析电子商务专业核心课程《网络营销》教学中存在的主要问题,提出"实践基地校企协同"和"基于创业平台"两种零距离的校企协同育人教学模式。

According to the dislocation of e-commerce talents demand and talents training in the analysis of electronic commerce, professional core curriculum ＂internet marketing＂ course teaching situation and existing problems, combined with the current occupation education and political background, the course presents the enterprise school, zero distance＂school enterprise cooperation＂teaching practice, and in the light of the present situation of the course summed up the practice base of school enterprise cooperative two enterprise mode and the cooperative mode of two kinds of enterprise pioneering platform based on collaborative practice model.