西部制造业电子商务发展路径与对策

Electronic Commerce Development Path,Risk and Countermeasures of Advanced Manufacturing Industry

在电子商务的影响下,部分先进制造业对消费者的服务满意度越来越高,而中西部部分制造业企业对电子商务还处于观望阶段。为研究西部电子商务发展路径和对策,进一步为承接东部先进制造业转移创造机会;文章总结先进制造业利用电子商务进行产业升级的主要路径、风险和对策,以为西部制造业产业升级提供支持。通过研究,先进制造业电子商务升级路径包括:一是基于电子商务的企业网站建设与运营阶段,二是基于电子商务的网络营销阶段,三是基于供应链的电子商务发展阶段;先进制造业发展电子商务的对策包括:规划优先、人才为本、构建网络营销体系、重视安全和信用、业务柔性化、加强数据挖掘;同时,还要注意制造业电子商务升级风险防范。西部制造业积极利用电子商务进行升级改造,有利于承接东部制造业向中西部转移,也有利于西部经济结构调整。

Under the impact of E-commerce,Consumer Satisfaction Research（ CSR） is increasing in advanced manufacturing industry. E-commerce in enterprises of manufacturing industry in the West would remain hesitant. This paper summarizes the path and risk for the development of advanced manufacturing in E-commerce. The author tries to find the way to develop Ecommerce in enterprises of manufacturing industry. Specific measures include planning priority,talent,building network marketing system,concentrating safety and credit,operational flexibility,enhancing data mining. The West manufacturing developing E-Commerce make for the east manufacturing transfer to west,and is conducive to the western economic structure adjustment.