摘要
网络的迅速发展以及各种新媒体终端的普及,给中国微电影的发展提供了巨大的契机,随之带来的各种问题也应运而生,如节目质量的提高;商业开发的缺失;行业的监管问题等,这些问题都困扰着中国微电影的未来,本文试图对这些方面进行阐述,找出解决之路。
The rapid development of the network and popularization of new media terminals have provide tremendous opportunities for development of Chinese micro-film followed by a variety of challenges such as unqualified programs, less developed business, and limited monitory system among others, which are plaguing the future of Chinese microfilm. This paper attempts to solve such problems from the above-mentioned aspects.
出处
《管理观察》
2015年第4期166-168,共3页
Management Observer
关键词
微电影
创新
管理
Micro-film
Innovation
Management
