探析新媒体时代微电影的盈利模式

An Analysis on the Profit Pattern at the New Media Age

作为新媒体时代的产物,微电影的出现打破了旧的电影产业链条,代表了未来文化产业的一个发展方向。但对当前的中国微电影市场来说,如何尽快建立一整套审批、监管、推广和品鉴体系,提高优秀微电影作品的版权意识和市场反馈意识,这是我们所要思考和研究的重点。

As a product updated at the new media age, the emergence of the micro film has made a breakthrough of the industry chain of old film, representing trend of the cultural industry in the future. As of the current Chinese micro film market, however, how to establish a set of system concerning examination and approval, supervision, promotion and appraisal, to raise awareness of the copyright of excellent micro films and market feedback is the focus that we＇re going to going to research.