儒商与企业伦理

Confucian Businessmen and Business Ethics

商品经济在现代化的潮流下,工具理性高于价值理性,见利忘义导致商业伦理败坏,造成种种社会的不幸事件。本文先对西方"现代性文化"之本质作扼要引述,强调杰出的企业取决于企业的精神文化,文中追溯先秦儒家的基本伦理观念特别论及荀子重视合乎公义的职能分工及报酬正义。强调社会的和谐和共同幸福。在儒学精神传统影响下,历史上出现了儒商典范,本文以安徽儒商为范例。他们在企业伦理中,建立做人应该"忠厚积善"经商应该"诚信交人"的共同原则。接着,本文也标榜了当代的儒商风采,介绍了两岸儒商如何本着儒家伦理的核心价值,创造了一流的企业以及尽善了对社会的责任。

Under the trend of modernization in the commodity economy,the Instrumental Rationality is considered to overtop Value Rationality.The profit-seeking mentality causes the breakdown of business ethics,and many notorious social events.In this paper,the author tries to sketch the essence of Western Culture of Modernity,and stresses that the distinguished enterprise depends upon good business culture and ethos.The basic Confucian ethical ideas can be traced back to Pre-Qin Period,and fair and just division of labors and distributive justice were mention by Xun Zi.Confucianism also emphasizes social harmony and common well-being.The proto-type of Ru Shang（Confucian businessman）appeared under the moral tradition of Confucianism,and Hui merchant（businessmen of Anhui Province）set up business corevalues such as loyalty,kindness,honesty,sincerity,to be their business ethics.Finally,a brief sketch of contemporary Confucian businessmen and their elegant demeanor,and how they achieve successful business based on Confucian ethics and hold their Corporate Social Responsibility would be amplified.