“微时代”高频转发下意见领袖的网络失范行为及其治理

The Opinion Leader's Cyber Misconduct and its Countermeasures under High-frequency Forwarding in the Micro Era

人们已经步入微时代,微时代里意见领袖发布或者转发的内容总是容易获得高频转发,使得信息实现网络状传播。然而,高频转发错误虚假信息会加快谣言扩散的速度,扰乱社会秩序;高频转发易引起"无法传通";高频转发与传统价值观相悖的不良信息,会影响核心价值体系的形成;高频转发恶搞信息,会削弱受众的创新及思考能力;高频转发容易造成版权侵犯。因此不仅需要意见领袖加强自我修养,进行自律,还需要外界施力对意见领袖进行他律,从而规范意见领袖的行为。

People have entered the micro era,when what opinion leaders tweet or repost is always easy to obtain high-frequency transmission,making it possible for network dissemination.However,the highfrequency transmitting of false information will accelerate the diffusion speed of rumor and the block of real information,disturbing social order.More importantly,when reposting contents contradict with traditional values,the formation of core value system would get into trouble.And the forwarding of spoof information would also weaken the innovation and independent thinking.Meanwhile,copyright infringement gets worse under high-frequency reposting.Therefore,not only the improvement of self-cultivation and selfdiscipline,but also the external supervision are required to standardize the behavior of opinion leaders.