1Cotterill R W.,Putsis W.P.&Dhar R.,2000,“Assessing the competitive interaction between private labels and national brands”,Journal of Business,73(1):109-137.
2Corstjens,M.&Lal,R.2000,“Building store loyalty through store brands”,Journal of Marketing Research,37(3):281-291.
2Rubie N, Yague M J. Alternative panel models to evaluate the store brand market share: Evidence from the Spanish market [J]. European Journal of Marketing, 2009, 43(1/2) : 110 - 138.
3Ailawadi K L, Harlam B. An empirical analysis of the determinants of retail margins : The role of store-brand share [J]. Journal of Marketing, 2004, 68(1) : 147 - 165.
4Erdem T, Zhao Y, Valenzuela A. Performance of store brands : A cross-country analysis of consumer store-brand preferences, perceptions and risk[J]. Journal of Marketing Research, 2004, 41 ( 1 ) : 86 - 100.
5Narasimhan C, Wilcox R T. Private labels and the channel relationship: A cross-category analysis [ J ]. Journal of Business, 1998, 71(4) : 573 -600.
6Sudhir K, Talukdar D. Does store brand patronage improve store patronage [ J ]. Review of Industrial Organization, 2004, 24 (2) : 143 - 160.
7Dick A, Jain A, Richardson P. How consumers evaluate store brand[J]. Journal of Product & Brand Management, 1996, 5 (2) : 19 -28.
8Richardson P S, Jain A K, Dick A. Household store brand proneness : A framework [ J ]. Journal of Retailing, 1996, 72 (2) : 159 - 185.
9Burton S, Lichtenstein D R, Netemeyer R G, et al. A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates[ J ]. Journal of the Academy of Marketing Science, 1998, 26 (4) : 293 - 306.
10Baltas G. A combined segmentation and demand model for store brands [ J ]. European Journal of Marketing, 2003, 37 (10) : 1499 - 1513.
