《申报》中近代徽州商人负面形象及解读

Discussion and Analysis on the Negative Images of Huizhou Merchants in the Shun Pao

学界对明清徽商的研究很深入,但对近代关注不多。《申报》对近代徽商的形象多有报道,学界利用很少。文章对《申报》中关于徽商的报道作仔细检阅,指出《申报》对徽商负面形象的报道主要包括徽商诚信之缺失,徽商娶妾、烟赌问题的严重等。徽商负面形象出现的原因是多方面的,包括文本载体特点、经营艰难、唯利是图风气、热衷奢侈性消费及徽州本地陋俗等因素。

The academic circle has discussed Huizhou merchants＇of Ming and Qing carefully,but ignored modern times,and it＇s still difficult to see any detailed survey fromShun Pao.This paper reviews the reports on Huizhou merchants in Shun Pao carefully,and considers that,there are numerous negative images of Huizhou Merchants in the Shun Pao,including the lack of credit,the serious phenomena like taking concubines,smoking and gambling.The reasons of the negative images of Huizhou merchants include five aspects：text vector features,operating deficit,seeking nothing but profits,luxury consumption,Huizhou local custom.