浅谈我国木工机械制造企业营销渠道建设情况

Introduction of Marketing Channel Construction Situation for Woodworking Machinery Manufacturing Enterprises in China

木工机械制造企业要想在激烈的竞争中获得更大的发展,就必须加强营销渠道建设。笔者重点介绍了木工机械制造行业发展以及国内企业营销渠道建设情况,说明了营销渠道建设存在的问题,同时提出了成功构建营销渠道的原则和要点。

In order to gain greater development in the fierce competition,woodworking machinery manufacturing enterprises must strengthen the construction of marketing channels.Authors of this paper introduce the development of woodworking machinery industry,the situation and issues of marketing channels construction of domestic enterprises,and put forward the principles and key points of marketing channels construction.